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The explanation for this was straightforward and twofold. When Dan and Margie decided to expand their retail store by launching Vortex Optics in 2002, they focused on a single country to produce their optics – Japan.
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Some of the best you can find are the Vortex Optics. It embodies the American dream: a working-class family business established in small-town America that has grown to become a prestigious American brand. To further broaden the market, they established their own optics company, Eagle Optics, which manufactured and marketed binoculars manufactured in other countries under the Eagle Optics name. Daniel and Margie were persuaded to purchase binoculars in vast quantities and sell them to other companies due to their continuing interest in the optics industry and frequent contacts with many vendors. Vortex Optics is still owned by Dan and Margie Hamilton, but it now has branches all around the globe. Vortex Optics expanded out of a small specialty store in 2002, after nearly 20 years. Middleton, located between Milwaukee and Minneapolis, wasn’t exactly booming in 1986, but that’s when Dan and Margie Hamilton opened their first grocery store. Vortex Optics is a corporation that is happily based in Middleton, Wisconsin. When you start looking for compact binoculars, here are the best 15 compact binoculars. Prior to establishing Vortex Optics, Daniel convinced many European optics makers, such as Swarovski, to bring groundbreaking devices to the American market, such as high-powered spotting scopes. Furthermore, most binoculars were bulky, had short eye reliefs, and waterproofing was only available in luxury versions. The owners remember that binoculars at the time were not as advanced as they are today, and that the majority of them were made of inexpensive materials with no glass coatings to increase optical clarity. Contrary to popular belief, the firm began its activities with a focus on the selling of binoculars for birdwatching. We’ll begin by discussing Vortex Optics’ beginnings and early development years. From the beginning, the owners have built their company around the principles of customer loyalty and customized service.
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Hamilton and Margie Hamilton, has remained an American company since its inception and is still owned by the original family members today. Vortex Optics began operations in 1986 in Middleton, Wisconsin as a small retail store named “Wild Birds Unlimited,” which offered optics accessories as well as bird feed. Check out the best-rated 10×42 Binoculars.Īlthough this is entirely accurate for Vortex Optics, there are a few aspects we can dissect to clear up any of the mystery. The reality is that testing the stamp just gets you so far – contemporary goods are manufactured and assembled in a variety of countries, making it impossible to pinpoint a particular country of origin. You might assume it’s as easy as locating a single manufacturing plant or testing the “Made In” stamp. Learn more about our process hereįew items are more difficult to locate in today’s world economy than the factories that produce anything as sophisticated as a high-end pair of optics. We may earn a commission through products purchased using links on this page.